Market Your Business on Social Media
– Before the advent of the Internet and social media, businesses and their services were heavily advertised on publications such as newspapers, magazines, distribution of fliers, etc. While these are effective advertising methods, it usually involves a lot of time and money. And in some (unfortunate) cases, the returns some businesses get are usually not enough to cover for their advertising expenses, which then lead to losses and eventual bankruptcy.
Years later, the Internet age began and more advertising options began to present itself. Email marketing and mobile marketing are two of the many prominent advertising methods. However, just like traditional advertising methods, they cost time and money.
This all changed when social media came into play, and it was considered to be a blessing for both small and multinational businesses around the world. Not only does it give them free advertising, it also takes very little time to promote their websites and businesses. Just make an account, post a short snippet, and that’s it, they are good to go!
What is Social Media?
Before we delve into the world of social media marketing, let us first know what social media means.
Social media are tools, mostly websites or applications, which enable interaction of users from all around the world. It is also used to easily share content such as pictures, videos, and anything that can be found on the Internet.
From the definition itself, it is apparent that we can use social media to advertise businesses as it enables users to interact with other, preferably like-minded, people.
Delving into the World of Social Media
Now that you know what social media is, it is time for you to learn how to use social media to its fullest capacity.
The first thing you need to know about social media marketing is that it takes time and dedication – just like any other advertising methods. You have to dedicate your time into making quality content for your social media website, in order to garner the interests of your target audience. Content such as making great articles highlighting your products and services are a good example of what you should have on your social media account.
As much as possible, learn to listen to what others have to say. For example, if a user has a suggestion or complaint, listen to them and reply to them as soon as possible. Doing this will let the customer know that you are very dedicated in supporting them, gaining their trust and netting you a potential customer. Interact. Let them know that you are here to offer sincere help.
A rookie mistake most people do when doing social media marketing is that they tend to compare their products and services to a competitor with bias. While competition is healthy, it is very unprofessional to take jabs on a competing business especially if you haven’t proven anything yet. Do avoid this common mistake and you will not hurt yourself and your business in the long run.
Marketing takes time before you reap the results. But, the better you take care of your clients on your social media, the better the end result would be. Dedicate time and keep at it and you will see the massive expansion of your business in no time!