Techniques of Cost Effective Mobile Marketing
– Mobile marketing is a great way to promote online businesses, what with billions of people owning smart phones that are capable of going online and receiving messages from all around the globe. With this fact alone, you can easily say that mobile marketing is a powerful tool for any online marketer out there.
However, mobile marketing, just like other online marketing strategies currently used, costs money. While not as expensive as some forms, it can be costly for those who are just beginning their online business. Fortunately, there are some ways on how you can get your money’s worth from mobile marketing, effectively stretching out your investment to a profitable return ratio.
Here are some techniques to make your mobile marketing cost effective:
- Turn your websites into mobile-friendly websites.
While most smart phones are capable of displaying websites akin to that on desktop computers, most people don’t have access to these high-end smart phones, often opting for midrange smart phones instead which are less powerful. Making your website mobile-friendly will give these other people a chance to browse your website without having to resort to getting on to a desktop or getting a new smart phone. This move alone can spell the difference of you getting this customer or your competition getting them.
- “Content is king.”
If you are Internet-savvy, you will hear this statement a lot. This statement is indeed true and can greatly affect your chances of getting customers online.
Once you have put up a mobile-friendly website, make sure to include valuable content that will prove to be useful for visitors. For example, include a detailed explanation / review of your many products and services. Use the content to attract and convince them they do indeed need to purchase your products or services.
- Go on to your target audience.
It is important that you specifically target which people you want to attract, preferably those who are interested on your niche. After all, you will not want to convince someone who is interested in fishing to buy new indoor sporting gear.
There are many tools available online that can help you to target specific audiences. Make use of these tools in order for you to save time and money and draw in customers who are interested in what you have.
- Social media and mobile marketing go hand in hand, so use it.
Social media is a powerful tool for promoting business. Best of all, it’s free so it attracts new online businessmen to try it out and again, social media requires dedication and content – lots of it.
Generate content that will be likely to attract fans or followers to your website. A nice plus is to remember to include pictures and videos, so be sure they are done well.
- Do it the old-fashioned way – texting.
Text messaging, texting, or SMS, is a very simple strategy that is a tried and tested way of attracting customers and is still one of the best ways to communicate with someone. Texting does not require either party to be online and best of all, it’s (almost) free costing you very little money to accomplish. So try to include this method of communications in your mobile marketing strategy.