With 322 million active users in a base of over 500 million, adding Twitter to your advertising and marketing plan could be for you. As a business owner first, any changes from your overall operating plan needs consideration. If you are thinking about expanding and adding Twitter chats to your plan, here are some tips to hosting Twitter Chats that you may find helpful.
Twitter Chats – Why You Are Doing It?
Ask yourself these questions to assist you in your making your decision:
- Why do you want to do a Twitter chat?
- How will it integrate with what you are already have in place?
- What will be the benefit to your clients?
- Are you willing to invest time and resources in this new approach?
Twitter Chats – Preparations.
Determine the frequency of your chats, time to allot and plan more than one chat at a time. Set up a spreadsheet to track your chat information. SEE BELOW.
- Brainstorm options for topics and speakers. Ensure your attendees are able to respond on the topic in 140 characters.
- Set chat goals to accomplish with the selected topic and the guest.
- Invite guest with date and topic.
- Set and confirm the logistically and technical requirements for you to have the chat and your guest to participate in.
- Compose chat guest’s introduction.
- Compose 3-4 chat questions of each half hour of chat time. This allows Q&A at the end. Keep a list or spreadsheet.
- Compose and schedule promotional ads on all social media platforms.
- Confirm your guest’s date, time, topic, and include chat questions.
- Set up each topic on a Facebook event page; include chat questions.
- Set up to record your chat. Hashtracking is able to furnish a report of the chat for you; collecting tweets, top contributors, the most tweets retweeted, as a courtesy, share this information with your guest.
- Select a tool for scheduling tweets.
- Select a tracking method.
Twitter Chats – Follow up
- If you want content ideas for future blog posts, have the tweets from the chat transcribed. To save time avoiding spam tweets, refine your search and filter them out from your report prior to transcribing.
- Post the transcribed chat as its own blog post and the chat becomes a great reference for you and your readers.
- Use highlighted tweets in a summary report quarterly or annually.
- Allow guests to provide content to your blog on their topic, if questions continue.
- Review tracking reports for any trends you establish in attendance, number of tweets, and if your increase your traffic during your chat time.
In setting up your spreadsheet, use columns and identify with these labels or other data you would like to track. It is easier to have the data and not use that column than it is to have to go back and find the data in multiple sources to create a report.
Include on your chat spreadsheet:
- Guest name
- Guest email
- Guest Twitter handle
- Date guest invited
- Date guest accepted
- Date guest re-confirmed
- Facebook event page address
- Chats primary category or area
- Notes for Marketing – promotions done, discounts offered. These details assist marketing to know how and what influence the chat had
Add after the chat:
- Hashtracking link
- # of tweets
- # of retweets
- # of contributors
- # most reached or total audience
- # most timeline deliveries or impressions
This may not be exactly what you end up with, add other columns for information that your company may need to have at hand.
As you progress, like the chats, a spreadsheet is always a work in progress.
Good luck and happy chats to you.