Understanding Facebook Marketing Amazon
In today’s market, a range of factors often determine consumer purchasing patterns, some of which include availability, price, and customer service just to mention a few. Another major aspect one should also not forget is perception (opinion). This is because as human beings, we are connected to each other through various channels and the opinions we have regarding certain products often have a major impact on which ones we buy. This situation has been further heightened with the emergence of social media networks such as Facebook. Facebook marketing amazon Recently, Amazon took steps to bring together influencers and the products and services we purchase closer together by opting to integrate Facebook with their online marketplace. For most people, the question was how this integration and all other affiliated changes would affect E commerce shopper’s behaviors.
With that said, the following are some of the ways this Amazon’s Facebook marketing initiative is expected to change buyer patterns:
• Increased purchases because of mid-transaction influences With products on Amazon now having citations regarding your Facebook friends who may also have interest in the same items as you, it is more likely that potential customers will proceed to the checkout option instead of leaving the site.
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