Dec 05 2017

Facebook Marketing Amazon

Understanding Facebook Marketing Amazon

In today’s market, a range of factors often determine consumer purchasing patterns, some of which include availability, price, and customer service just to mention a few. Another major aspect one should also not forget is perception (opinion). This is because as human beings, we are connected to each other through various channels and the opinions we have regarding certain products often have a major impact on which ones we buy. This situation has been further heightened with the emergence of social media networks such as Facebook. Facebook marketing amazon Recently, Amazon took steps to bring together influencers and the products and services we purchase closer together by opting to integrate Facebook with their online marketplace. For most people, the question was how this integration and all other affiliated changes would affect E commerce shopper’s behaviors.

With that said, the following are some of the ways this Amazon’s Facebook marketing initiative is expected to change buyer patterns:

• Increased purchases because of mid-transaction influences With products on Amazon now having citations regarding your Facebook friends who may also have interest in the same items as you, it is more likely that potential customers will proceed to the checkout option instead of leaving the site.

• Introduction to new products With new products being put on the market literally every day, it becomes difficult for one to keep up with what they ought to buy. This is why by going through one’s Facebook profile, Amazon can easily recommend which products users can purchase each time they shop in their store.
• Increased purchased doing special occasions and holidays Most people often struggle with task of buying a gift for their loved one on their birthday or doing the holidays. However, with Facebook Amazon marketing, users can get suggestions on what gifts to get their friends or family.
• Social incentives to make a purchase The ability for consumers to view their Facebook connection’s Amazon Wish Lists will serve as a great incentive for users to purchase their desired product and keep up with items trending all across the globe.
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