How To SEO Your Blog For Free. A brand new website is exactly like a retail shop sitting in a major desert. No website is by default visible to anyone. All our Search Engine Optimization efforts have only one purpose and that is to boost the website visibility. It’s thus at the core of SEO. But first, we ought to understand what website visibility is. Even before we talk about how visible a website is to search engines, we ought to note how folks interact with search engines. The domains shown greater on SERP are more visible than those below. It reveals a relationship between website visibility and key words. Now we can define it.
What is Website Visibility
Website visibility is calculated in percentage AND with reference to specific keywords. There’s absolutely no such thing as ideal visibility. Whenever we state visibility it signifies visibility for a “pair of key words”. So, for example if we’re targeting 100 key words, our domain visibility could be based on these 100 key words. If our site has a prominence score of 10%, it might mean there’s a 10% chance that somebody would click on the website in the event the individual types among those target keywords. The SEO tools that tell a visibility score like SEMrush request you to enter the keywords for which you want to learn your visibility. The selection of the key words is so crucial for the site visibility score you’d get. Should you chose the key words which are less competitive and of less significance to your enterprise, you may get a greater visibility score. However, this higher visibility score wouldn’t be so fruitful for the company. Now I assume that you’ve selected the lucrative keywords after appropriate research along with also your visibility score is absolutely legitimate then this is the opportunity to talk about how do we improve the visibility. Here are the five actionable strategies:
1. Eliminate Errors and Mistake from Your Website
This action can also be known as “technical SEO”. Search engine hate sites with errors like broken links. You can discover errors by using tools such as screaming frog or deep crawl. Not just the mistakes but also the slow sites cannot get good Google ranking. GTmetrix is a free tool which not just informs the rate of your site but also indicates how you can enhance it. Use this tool and behave accordingly. Some people assert that Google isn’t a law. That’s right but because you’re relying on Google to find the visitors, you must follow their search engine optimization guidelines or you will be penalized.
2. Put High-Value Contents
If you wish to make search engines happy, then make your site readers fulfilled with a few valuable and well-researched content. Since to get higher Google ranking, you’re competing many others in your niche, you have to beat them with all the depth and value of your content. Don’t only re-phrase the contents from other websites. Produce your content and publish frequently. Contemplate content as the blood of the human body of your site. When composing content, pay attention to your audience. Do the following:
I. Think about your target clients. Who are they? what are their issues and problems? Most website owners don’t have a single vague concept of their clientele. They think of just some random individuals interested in their products. You should clearly and precisely define your target customers and construct a “customer character” to your business. Only then it is possible to target them on your campaigns.
ii. Proceed to Yahoo Replies, Quora and other similar websites and attempt to learn what questions, people are asking in your specialty. All these are their pain points and you have to address the answers to these issues on your content.
iii. First you should write down your goals and business objectives. Then find some profitable keywords using not just Google Keyword Planner but also some other tools. If you can’t afford a paid subscription, there are lots out there which are free. This subject has been discussed elsewhere and also on my YouTube. Once you locate the key words, you should arrange them in groups and make a map of keywords to your website. Now it is time to write some content.
iv. Before you start writing using the tool called Buzzsumo to get a notion of what names are getting backlinks and social shares. Make your name and find some ideas of subheadings.
3. Link Building
Try to understand what is link building and the way it differs from spamming. You do not need thousands of backlinks as lots of people try to market. You only need high quality backlinks. The most significant thing about traffic is relevancy. These links should be arriving out of relevant websites. The point to notice here is that the relevant websites are most of the time your opponents. But if you attempt, you would discover few highly relevant sites which are not your opponents. Don’t only concentrate on websites with quite large domain authority. If you do not understand exactly what a domain authority is, use two of your free daily hunts on Moz website and find out the domain authority and page authority of any internet website. Do not become frustrated, link-building is a slow process and increasing the visibility of your website is a long-term commitment. Thus, just proceed forward, slow and stable, bit-by-bit. Additionally, attempt to earn links along with your content as mentioned above.
4. Social Networking Engagement
Everyone knows that social websites are important to get your website visible. But, there are a number of very critical points you ought to take note of and I will attempt to put only a brief mention of these here in this post. It’s because every single one of them needs further explanation and I’ll cover this in my future articles. Some of the important points are the following:
I. For a continuous visibility and traffic to your site, you will need a constant engagement with your audience and not just occasional interaction. For this you need first to determine what kinds of content are necessary for that. Also, there are certain engagement metrics in Google analytics which you must know and track. Videos will also be great for involvement. If you’re unsure of the camera, not an issue! Just display capture videos are enough for engagement. These are 3 points and the remainder will be covered in another article with an explanation to those three.
Here is a great tool for Video:
ii. If you discover social media overpowering, then use the tools like coschedule or hootsuite.
iii. The last but not least is trying to find the “hottest” social media and concentrate on that. Individuals have gained a great deal of visibility, traffic and cash in Facebook and LinkedIn in great times. However, now, in my view these two are dead dogs to get smaller companies until you pay them a massive sum of money. On the other hand, the Facebook Video advertising is still cheap and if you understand how to produce a fantastic custom or lookalike audience for Facebook ads then you may try this and tweak that till you get results.
5. Boost Your Company Website Locally and out of internet media.
You can speak to your local chamber and networking clubs. Also you may be able to acquire a complimentary advertisement or at a minimal cost. Look to getting pictures, videos from your local networking. This will help to Social proof you online so people see you are real.
Here is a video I did “How To Get More Traffic To Your Blog”